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If you're looking at few different video options, you've probably noticed video professionals who are called directors, filmmakers, cinematographers, or visual storytellers. Me, I am a film marketer, which you probably haven't seen before (I don't think anyone calls themselves that). Depending on the focus/objectives you have for your video, this will be an important distinction—let me explain...
If you want to have a video done because you want to identify, attract, and drive in new business/clients/patients/customers, well, that's "marketing," so it would make a lot of sense that the professional who films your video has a passion and expertise in marketing—that's where I come in. My college degree (BS) is in business administration/marketing, and I've lived it and breathed in the professional workplace for a load of different professions since 1996. More on why you should hire me to film your marketing video.
I know how to leverage video to drive in business, and that's the number one reason why clients hire me. The truth is, if the person you hire to film your video costs more money than they make you (bringing in new business) you hired the wrong person/company.
I film promotional marketing videos for Arizona (mostly in Scottsdale, Chandler, Mesa, the East Valley, and of course, Phoenix) small businesses, dentists, medical professionals, artisans, and sports teams/athletes who are passionate about what they do—and they are darn good at. Clients have often called me a walking creative marketing agency for small businesses because I can not only provide online video marketing, but branding, photography, marketing content, and graphic design.
My story as a film marketer
In the doldrums of typical Ohio winters, particularly on days when streets were filled with a gray/brown slush, kids would bunker in for an all-day He-Man, Transformers, and Bugs Bunny cartoon marathon. Not me. I'd break out Dad's newly-bought VCR/video camera combo (circa 1986) and shoot footage of everything from fake commercials for Brut cologne and Gillette shaving cream to electric football games (while I gave the play-by-play announcing), and even Mr. Bill skits in which I molded the Playdough-based characters and performed all of the voices.
Other kids watched commercials; I was filming them at age 12.
I was doing video marketing before my voice started to change!
But like most of us, childhood aspirations were sidelined for more important things like sports, dating, education, and the “real world.” The VCR/video camera is long gone, and the VHS tape containing the footage I filmed as a young protégé was eaten by a rogue VCR—Mom never forgave me for how that went down.
And while my background in design (branding), marketing, and writing, didn’t stray too far from my creative roots, it wasn’t until I took a position managing a team of six creatives at a large church in Chandler that I did something I hadn’t done in several decades: I picked up a camera and remembered the same joy I experienced as a boy. Things haven’t been the same since.
I get to do what I love—sharing the stories of real but extraordinary people doing “relatively” ordinary things—just doing them incredibly well and passionately. I get to help small businesses find and get customers; dentists find and get patients, and athletes and artisans get exposure. You might have noticed, that I don’t exactly have a set title either. I am apprehensive about using traditional titles doled out by marketing agencies, video editors, and video production companies here in Phoenix, e.g., videographer, director, visual storyteller, or even cinematographer. I see myself more as a marketing guy who has a filmmaker’s eye.
Well, that’s my story—what about yours? Believe it or not, you have one—a good one that is worth sharing.
Let’s discover it together.
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