Facebook is angry at Apple, and it’s not surprising. The iPhone maker is going to cost the social network upwards of $10 billion due to the iOS 14 privacy features called App Tracking Transparency, Facebook said recently after announcing its financial results. That’s because Apple’s ATT iPhone privacy features cut back on tracking by revoking access to the identifier for advertisers (IDFA)—a unique code that shows when people are seeing an ad on Facebook, Googling it and buying something via its website, for example. Apple is onto a winner with its ATT iPhone features, which it has built on further in iOS 15 with the App Privacy Report. People love to hate Facebook, so they’re not exactly crying into their cereal in the mornings as they read about the Mark Zuckerberg-owned firm’s hefty losses. But one of Facebook’s other complaints is Google, which has a search deal with Apple. While Facebook is increasingly losing on the iPhone through ATT, Google isn’t as heavily impacted. Then there are Google’s Android phones. For a while now, people had been expecting similar privacy features to Apple’s ATT, with explicit permission being sought for access to Android device IDs. And yes, Google is bringing some privacy changes in, but it won’t happen for at least two years, the firm said in a blog. This, it hopes, will not have the same impact on the ad industry as Apple’s stringent iPhone privacy changes. Unlike Apple, Google needs to please advertisers. And as Ars Technica points out, the newly-announced Android changes are in addition to existing ad systems; they’re not a replacement—at least yet. But Google knows people care about privacy. In its blog, Google says it is aiming for “new, more private advertising solutions” that will “limit sharing of user data with third parties and operate without cross-app identifiers, including advertising ID.”“We’re also exploring technologies that reduce the potential for covert data collection, including safer ways for apps to integrate with advertising SDKs,” the blog reads. Google also took at obvious swipe at Apple saying: “We realize that other platforms have taken a different approach to ads privacy, bluntly restricting existing technologies used by developers and advertisers. We believe that — without first providing a privacy-preserving alternative path — such approaches can be ineffective and lead to worse outcomes for user privacy and developer businesses.”Google linked a blog by Lockdown Privacy, an antitracking app that showed ATT was not always effective at preventing tracking on iPhones. Google is aiming to please everyone—advertisers and Android users—by introducing changes, but not immediately. It's looking a lot like Google’s aims to move away from third party cookies—it knows it needs to, but it’s also got to fuel its business model. Look at FLoC: it didn’t work, which is why Google is pursuing its new cookie replacement Topics.
All data is taken from the source: [ Ссылка ]
Article Link: [ Ссылка ]
#google #newschannel #bbcnewstoday #newstodayoncnn #newstodaydonaldtrump #newstodayusa #
![](https://i.ytimg.com/vi/L9VfwRTXuUg/maxresdefault.jpg)