[ Ссылка ]
You've launched your Amazon Advertising (Previously Amazon Marketing Services) campaign. Now what? In this video, learn how to optimize campaigns from the AA campaign manager and within individual ad dashboards. Topics include evaluating sales, cost of sales, clickthrough rates, keyword performance, competing products, pausing campaigns, raising and lowering bids, and more.

Contents of video:

00:00 Introduction to basic keyword optimization
01:06 Advertising campaigns overview
02:30 The importance of est. total sales
03:22 What is ACoS?
04:16 The problem with ACoS
06:00 Looking at impressions and clicks
06:56 Example: optimizing a campaign

Narrated by the author of LEAN MEDIA: HOW TO FOCUS CREATIVITY, STREAMLINE PRODUCTION, AND CREATE MEDIA THAT AUDIENCES LOVE.

свернуть