In this interview, Elena Verna, a B2B SaaS Product-Led Growth Advisor to companies such as Miro, Amplitude, MongoDB, and a number of others, and Aleks Shamis, Managing Partner @ s16vc and a 3x product founder, discuss all things advising: what advising is, and how to leverage it for the growth of your company. Aleks and Elena believe that engaging industry leaders as advisors early in the journey can change the trajectory of companies.
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Chapters:
00:00 Intro
00:30 Interlude (What is love?)
00:47 Intro of Elena + What the heck is advising?
03:23 Advising vs. Coaching vs. Mentorship vs. Consulting
05:21 Is advising growing in popularity?
08:36 Advising as a new standard for hiring senior people: “Try before you buy”
13:29 Accountability & skin in the game in advising
15:14 How advisors think about compensation: the ratio between equity and cash
20:30 How both a company and an advisor can protect themselves against a poor match?
23:56 Can a community and close friends who are ahead of you replace a formal advisor?
25:50 Hiring advisors for your team
26:51 10 1-hr conversations with various growth marketing experts vs having a single growth marketing expert as a formal advisor?
29:31 Don’t hire industry leaders; engage them as advisors instead
30:22 Is there such a thing as pre-PMF advising?
