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Ready to set an SMS campaign but need help figuring out where to start? EZ Texting is here to remove the heavy lifting of organizing and launching your first SMS campaign in this beginner's guide video. So follow along, and learn tips and best practices on how to create an SMS campaign that nurtures conversation and connection at scale while cutting through the noise of other overcrowded marketing channels.

SMS text blast software is the easiest and fastest way to share short bursts of valuable information with an entire audience, whether at home or on the go. Leveraging and user-focused EZ Texting features like content segmentation, message templates, and Shutterstock images saves businesses heaps of time during outreach while slicing through the noise of other marketing channels. Watch now and learn more about text blasts and how they can help grow your business outpace the competition, and nurture more relationships at scale.

EZ Texting has served over 210K+ customers and is a recognized SMS solutions leader for small and medium-sized business users, setting the standard for professional texting.

Our messaging solutions allow businesses to easily and effectively reach and engage their mobile audiences. EZ Texting is also continuously recognized as a Best Place to Work — including 2022 wins in Los Angeles — with employees located across the globe.

✓ Ranked the #1 SMS marketing software
✓ Helped 210k+ customers succeed
✓ Delivers 6X more engagement than email
✓ 8 billion total messages sent
✓ 99.8% delivery rate
✓ 100% Proprietary cloud-based platform
✓ Industry pioneer and leader since 2004

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How to Create an SMS Campaign

When you send an SMS or MMS message, you’re working with a limited number of characters. An SMS text message can be up to 160 characters without an attached file. A text that includes a file—like a photo, video, emoji, or a website link—or is longer than 160 characters instantly becomes an MMS message. Each is a great way to deliver a concise message or alert, but they’re not the best for telling a long, in-depth story. As you think about objectives for your campaign, consider prioritizing what you can do that conveys your message successfully and also creates a positive result for your business.

Here are some examples of different SMS campaign objectives to add your marketing mix:

Sell Your Product by using a special offer or coupon.

Generate Leads by creating a time-sensitive or pricing-based offer.

Drive Brand Awareness by driving traffic to your social channels to grow your audience.

Increase Website Traffic by promoting a valuable piece of content that is only available on your website.

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