It’s summertime, so your customers are getting ready for long road trips – which could be taxing for tires that don’t usually take long treks.

If your customers are looking for a new tire to fit their needs, including the unpredictability of conditions on a long road trip, suggest a touring tire. Despite ongoing changes within the touring tire market, the segment is steadily growing and continues to play a crucial role in manufacturers' product offerings.

Take Continental Tire‘s PureContact LS and TrueContact Tour tires, touring tires that perform in all conditions. In this video, we dig into Continental Tire’s touring tire offerings and why you should recommend them to your customers.

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