Webinar - Barilla's data to value programme aimed to advance analytics and integrate field data to create a local and global view.
The chosen platform needed to meet local needs while finding synergies, adapt to languages, remove fragmented working, easily demonstrate value to ensure user adoption, and gain senior leadership support.
Read the Barilla case study here: www.kantar.com/xtel/resources/client-stories/barilla-success-story
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