Recorded April 29, 2011
An effective fundraising campaign is vital to a nonprofit organization's success. Paulette Maehara, outgoing President and CEO of Association of Fundraising Professionals, will share a wealth of knowledge in the nonprofit fundraising arena, and will provide her insights on the key elements of developing and managing successful fundraising campaigns. In addition, Art Taylor, President and CEO of BBB Wise Giving Alliance, will share the thought leadership provided by the Wise Giving Alliance in assisting donors in making informed judgments about charities soliciting their support; Mr. Taylor has been the President and CEO since 2001.
This program is designed to provide a broad overview of the legal, accounting and administrative aspects of a successful fundraising effort, and offer practical tips on how to align these fundraising activities with the organization's mission. The program will be beneficial not only to professionals who manage nonprofits but to anyone engaged in any portion of the fundraising effort. Speakers will discuss: best practices for developing and managing a successful fundraising campaign; understanding informed donors' criteria for giving; charitable solicitation registration and other legal consideration; interacting with the government and other oversight organizations; and tackling accounting issues related to fundraising.
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