Positioning is the process of creating a specific perception about your product/brand so that it occupies a distinct position in the consumers mind. The video discusses what positioning is, why positioning is important, what the different positioning strategies are. Product based positioning, price based positioning, and competitors based positioning are discussed as well.
0:00 Intro
0:28 What is positioning?
1:00 Example of positioning
3:36 Ways to position brands/products
3:57 Positioning based on product attributes
4:41 Positioning based on price
5:25 Positioning based on competitors
6:18 Summary of positioning and positioning strategies.
Dr. Chanchal Tamrakar
The Marketing Channel
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