This video answers how to patent a brand name and logo. It begins by discussion the four types of intellectual property (IP) and which ones are a good fit for protecting a brand name and logo.

Since trademarks are the best way to protect a brand name and logo instead of patents, the next section discusses what type of trademarks can be used to protect brand names and logos along with when you should file a trademark application, limitations of trademarks along with ways to protect you business name and logo now for free today.

Additional Patent & Startup Resources:
- My best-selling book, Patents Demystified: [ Ссылка ]
- The top book on licensing your idea or invention: [ Ссылка ] (One Simple Idea by Stephen Key)
- When to file a patent application: [ Ссылка ]
- Is software patentable: [ Ссылка ]
- My appearance on CNBC’s “The Profit” with Marcus Lemonis: [ Ссылка ]

Gear Used to Make This Video:
Sony ZV1 Camera - [ Ссылка ]
Limo Softbox Lights - [ Ссылка ]
PowerDeWise Microphone - [ Ссылка ]

***** DISCLAIMER: Information in this video is not legal advice and should not be relied on as such. The law can change and the information in this video may be outdated, so you should always consult an attorney regarding your specific issues in view of the current state of the law. ******

00:00 Intro
00:03 Understanding intellectual property (IP)
00:25 Can trade secrets protect a brand name and logo?
00:58 Can a copyright protect a brand name and logo?
01:26 Can a patent protect a brand name and logo?
01:49 Trademarks protect brand names and logos?
02:10 What are trademarks and how do they work?
03:09 Word Marks
03: 30 Design Marks
03:56 What makes a strong and weak trademark?
06:38 Limitations of trademark protection
08:11 When should you file a trademark?
10:15 Free ways to protect your brand name and logo today

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