(27 Sep 2022)
RESTRICTION SUMMARY:
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ASSOCIATED PRESS
Paris, 27 September 2022
1. Exterior, Palais Brongniart, Paris
2. Pan of big screen (with Koché) to the public
3. Show
4. Show finale
5. Christelle Kocher takes a bow
6. Cutaway Christelle Kocher with a guest
7. SOUNDBITE (English) Christelle Kocher, Koché Creative Director :
"It was very, for me, interesting to do this collaboration. And have these discussions with hours and hours of work, with scientists, with my team, embroiderers, with my Parisian studio, to think what is the clothes of tomorrow, in my vision. I wanted to bring interactivity, connection, but also beauty and craft."
8. Cutaway Christelle Kocher with a guest
9. SOUNDBITE (English) Christelle Kocher, Koché Creative Director :
"I was thinking of a very urban silhouette: denim, deconstructed, strong silhouette, cotton, shirting, but also I wanted clothing movement very feminine, chiffon mixed with jersey with knitwear. I wanted very delicate but with no compromise on movement."
10. Backstage, a model wears an embroidered outfit that lights up digitally.
STORYLINE:
KOCHÉ COLLABORATES WITH GOOGLE FOR LATEST PARIS FASHION WEEK COLLECTION
Since Christelle Kocher founded her eponymous brand in 2015, she has made a habit of collaborating with others, from the Paris Saint-Germain football team to Nike and Converse. On Tuesday (27SEPT2022) evening, she showed her Spring-Summer 2023 RTW collection at the Palais Brongniart in Paris, featuring a collaborative experiment with Google ATAP (Advanced Technology and Projects).
Together, they worked for months combining craftsmanship and embroidery with ambient computing, experimenting with something called Soli radar technology (a miniature radar that understands human motions and movements).
For the show, an enormous screen in the middle of the runway acted as a backdrop, showing movement patterns, landscapes (both urban and natural), and typed Google searches ("Do hoodies dream of beautiful sunrises?") that appeared electronically on a model's hoodie.
The clothing itself was urban-inspired, worn by models of all genders, body shapes, and backgrounds. There were bias-cut slinky dresses, midriff-baring leather bras, oversized knotted knitwear, miniskirts, shirting, and a leather tasseled strap wrapped around forearms. The final look was an embroidered leather trench-coat that lit up with tiny digital screens.
All this was Kocher's vision of tomorrow's clothing. As she said afterward, "I wanted to bring interactivity, connection, but also beauty and craft."
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