Vusi Thembekwayo on how Aston Martin markets its cars.

Aston Martin has been synonymous with James Bond since the 1960s, when Sean Connery drove a DB5 in the film Goldfinger. The association between the two brands has been incredibly successful for Aston Martin, helping to make it one of the most desirable car brands in the world.

There are a few reasons why the association between Aston Martin and James Bond has been so successful. First, the Bond films are some of the most popular and successful films in history. This means that a huge number of people are exposed to Aston Martins in the films.

Second, the Bond films always portray Aston Martins as being stylish, luxurious, and powerful. This is exactly the image that Aston Martin wants to project, and it is an image that resonates with many people.

Third, the Bond films always feature Aston Martins in exciting and glamorous situations. This makes Aston Martins seem desirable and aspirational.

As a result of the association with James Bond, Aston Martin has been able to reach a global audience of potential consumers. The brand has become synonymous with luxury, style, and power, and it is one of the most recognizable car brands in the world.

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