Tristan asks, "How are you getting on with the new Google Analytics 4 interface and data collection?"

Google Analytics 4 represents a sea change in how Google thinks of its marketing platform. Instead of an all-in-one application, it's now part of a suite of 3 major pieces that every marketer will need to consider.

Google Tag Manager: tracking and configuration
Google Analytics: analysis engine
Google Data Studio: visualization and reporting engine

Some notable changes:
- Goals are gone.
- Scopes are gone.
- Channel groupings are gone.
- Segments are gone.

Subscribe to my weekly #email newsletter:
[ Ссылка ]

Please subscribe to my YouTube channel for more #marketing and #analytics videos!
[ Ссылка ]

Need help with your company's #data and #analytics? Let me know:
[ Ссылка ]

Join my free private Slack group, Analytics for #Marketers:
[ Ссылка ]

Grab my newest book, AI for Marketers:
[ Ссылка ]

свернуть