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Today’s guest is Dr. Robert Cialdini’s who’s foundational book Influence is one of the most influential business and psychology books of all time, selling over five-million copies worldwide and one Sean has said is one of the most important books he’s ever read! Dr. Cialdini is out with a new, fully updated edition, Influence – Revised and Expanded: The Psychology of Persuasion

Dr. Cialdini is also the author of Pre-Suasion and the seminal expert in the fields of influence and persuasion. In Influence, He breaks down the 7 universal principles of influence, so if you want to be the first to learn what those are keep listening!

EPISODE TIMELINE:
Intro (00:00)
Transitioning Into Social Psychology (04:15)
Researching Real Influence (07:20)
Pre-Suasion (13:15)
The Impact of Generosity (16:42)
The 7 Principles of Influence (19:21)
Adding Unity as a Principle (33:30)
Ask for Advice, Not Opinions (38:11)
Post-Suasion (43:00)
Foundational Resources (47:30)
Decision Making Shortcuts (53:51)
Robert’s Interview Choice (57:00)

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