Check out Digimagic’s most recent project - the PETRONAS brand experience showcase at #OTCAsia2018

Digimagic role as brands space & content curation design consultant. We created an iconic “Transformation Blades”. The entire experience is designed to make visitors feel as if they are embarking on a journey with PETRONAS a sense of movement with series of interactive engagement touch-point that captivates & amazes the visitors.

The front facade space is designed to be practical and to be used as a presentation space & mass event activity. The hanging Blades was designed to grab visitors’ attention around a central feature lined with a curved LEDs flaking at the center. Key features include a thematic brand video that promotes an open dialogue format that makes history & facts come alive, imparts knowledge, and answers the question of how O&G can be successful through believing in collaboration and continuous innovation in a challenging environment. Playful lightings makes the booth an immediate eye-catcher, even from a distance.

Towards the back of the stand was the PETRONAS Imaginarium Lounge and a SkyDeck, a relaxation area to withdraw from the hustle and bustle of the exhibition and enjoy some cool refreshment. PETRONAS ambassadors were on hand to engage in one-on-one conversations and convey the intrinsic innovations & offerings.

Other key highlights will be Mixed Reality experience via Hololens with a simulation on how PETRONAS Technologies can help offshore and subsea operations.

Also featuring - Ozzobots, which is a Robotic AI Performance moving in precise synchronization. Finally, a fun Mass Collaboration Mobile Game that entices participation from the all the visitors. With easy user interface design, this game activity easily has wide appeal to the visitors.


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