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Here's the link to the ContraBrand report I reference in the video: [ Ссылка ]
Definitely worth reading if you're interested in growing on TikTok.

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There's clear appeal to influencer marketing campaigns. The dream, if everything goes right, is that you go viral with a snap of the fingers – that you pay a few creators to make videos with your song, and boom, overnight you're a household name like Lil Nas X.

I'd always been interested in this tactic, but I hadn't tried an influencer campaign for myself until this year. So when an agency reached out asking if I'd be up for it, I thought for two seconds, crossed my fingers, and said yes to the lottery ticket.

In this video, I break down what happened / what the results were.

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