Pet owners often seek natural ingredients in the pet foods they buy yet may not understand the reasons and benefits for adding natural colors. Color has a significant impact on product perception and pet parents often base their first-time purchases on what they see with their eyes. To meet pet parent expectations of clean-label pet foods, many manufacturers are seeking natural colors in formulations to differentiate from other pet food products on crowded store shelves. In this Ask the Pet Food Pro chat, Ashlee Martin, senior applications scientist for pet food at Oterra, will address the technical side of using natural colors in kibble, semi-moist treats, baked treats, and wet dog and cat food. In addition, she will answer regulatory questions related to colors in pet food. This Ask the Pet Food Pro chat is sponsored by Oterra and presented by Petfood Industry. Register today!
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