Your domain name is your business’ online (and offline) identity. While it is not the sole factor that affects your business’
online success, there are multiple reasons why you must put enough thought before choosing a domain name. Some of them include:
A short and unique domain name tends to be memorable—one that is likely to stick with visitors and encourage them to return to your website.
Your domain name can communicate to visitors (and search engines) what your business or website might be about. A good domain name is one that communicates this basic information for you.
Domain names have an impact on your search engine optimization. A good, keyword-rich domain name can help you in securing better rankings.
Changing your domain name in the future can be an extremely tedious and painful process. It costs money and you lose all your earned SEO juice. Not to mention it hurts your overall branding.
Names hold immense power, and this is as true for a domain name as it is for anything else. Picking a domain name, therefore, should be a careful process and one that compels you to look at every possible available option before you settle on a winner.
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