The top ten esports companies are now worth an average of $353 million, up 46% from 2020, but most are rapidly diversifying their businesses as they face down the industry’s challenges.
“Monetization remains the principal challenge for literally every esports team,” says Bobby Sharma, a private equity investor and the managing partner at advisory firm Electronic Sports Group. “At this stage, most are trying to find their way around the maze, with some stuck on a hamster wheel. If there’s one thing clear, it’s that nobody has found their way out.”
Still, esports clearly has massive potential. A report last month by gaming data firm Newzoo found that the global esports audience was on track to reach 532 million this year, including 261 million “esports enthusiasts” who watch esports content more than once a month. As one point of comparison, this year’s Super Bowl drew an average of 112 million viewers, according to NBCUniversal.
*Correction Note - The pronunciation of the team "100 Thieves" should be "Hundred Thieves" instead of "One Hundred Thieves".
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