Burger King wants to sell more vegan burgers.
The fast-food giant, mostly known for indulgent meaty sandwiches, plans to expand a plant-based burger offering nationwide by the end of the year. Burger King had been testing the so-called Impossible Whopper, using patties from Impossible Foods Inc., at 59 locations in the St. Louis area. The chain said the tests have gone “exceedingly well.”
Burger King, owned by Restaurant Brands International Inc., has more than 7,300 U.S. restaurants. It isn’t the likeliest place for a plant-based burger. But consumers, and particularly younger diners, are looking for more alternatives to meat because of concerns about health, animal welfare and the environment.
Related Story: Burger King Owner Misses Estimates as Tim Hortons Sales Decline
Impossible Foods, part of a growing crop of meat-substitute producers, has sold its plant-based burgers at restaurants since 2016 -- starting with trendy eateries like David Chang’s Momofuku Nishi in New York and Jardiniere in San Francisco. A competitor of the company, Beyond Meat, is poised to go public this week. That company initially focused on selling its plant-based products in grocery stores and has expanded to restaurant menus.
Read more: [ Ссылка ]
Subscribe to our YouTube channel: [ Ссылка ]
TICTOC ON SOCIAL:
Follow TicToc on Twitter: [ Ссылка ]
Like TicToc on Facebook: [ Ссылка ]
Follow TicToc on Instagram: [ Ссылка ]
Watch all of TicToc’s videos: [ Ссылка ]
Listen to TicToc’s podcast: [ Ссылка ]
Subscribe to our newsletter: [ Ссылка ]
TicToc by Bloomberg is global news for the life you lead. We are a 24/7 news network that covers breaking news, politics, technology, business and entertainment stories from around the globe, supported by a network of Bloomberg’s 2,700 journalists across 120 countries.
