"How long should a YouTube video be? What is the best length for YouTube Video? The short answer is ""as long as it needs to be"". The long answer is that the best and ideal length for youtube video is determined by a combination of watch time and audience retention.

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Watch this video for my 4 RULES to use when deciding how long a video should be.

0:43 Watch Time
1:09 Are shorter videos better?
1:43 YouTube is best for searchable content
2:01 Are longer videos better?
2:43 Here's the best length for your YouTube videos

3:11 my audience retention graph

YouTube is looking at percentage watched and minutes watched when determining just how long your youtube videos should be. So that's what you should be looking at too! How long your videos should be is best determined by looking at your youtube audience retention and youtube watch time to arrive at the optimal length of a youtube video."

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