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Quora Marketing Made Easy. Beginner to Advanced. - learn Quora
What you will learn in this course ?
What you'll learnWhat is Quora all about?Setting Up Quora For Marketing?Using Quora Features To Market Your BusinessPosting Your Marketing Videos on QuoraUsing Quora To Engage Your AudienceRepurposing Your Blog’s Content For QuoraCreating Backlinks On QuoraSetting up a Quora Ad campaignSetting Up A Traffic Campaign On QuoraSetting Up A Remarketing Campaign On QuoraCross Promoting Your Quora Content On SocialReviewing Your Performance On QuoraGrowing Your Business Through The Quora FlywheelFormatting Your Quora Answers The Right WayCrazy-Simple Quora Strategies To Boost Your BrandTips That Will Help You Create Thought-Provoking Quora AnswersQuora Marketing Do’s And Don’tsQuora Marketing Premium Tools And Services To ConsiderQuora Marketing Success StoriesShow moreShow less
What is Quora?Quora is a social Q&A community. Since being founded in 2010, the platform has seen its user base soar. Today, Quora garners over 1.5 million monthly visitors worldwide.For marketers, that’s a vast untapped source of referral traffic and potential leads. With the right strategy, marketers can reach new audiences and drive prospects to their products and services, resulting in huge returns for their bottom line. For some marketers, using Quora has proven to triple their referral traffic for a reasonable time investment.Users on Quora develop profiles, pose questions to the community, and share their expertise by answering others’ questions on subjects ranging from technology to social media to startups and venture capital.
10 huge Benefits of Using Quora as Part of Your Marketing Strategy
1. Quora helps prospects discover your brandThe Quora community is vast and made up of dedicated users who trust it as a source of reliable information, which presents brands with a unique opportunity to truly engage with their audiences. Providing answers to users’ questions and starting conversations on topics related to your industry allows your brand to build its reputation as an authority, and demonstrate your expertise. Once your brand has established a voice, you can begin to build trust with prospects and naturally guide them to discover your products or services.The community’s distaste of shallow or self-promoting content means that marketers need to avoid overly-promotional tactics, and contribute to conversations in an organic way that doesn’t attempt to sell users. Putting time and effort into real communication with drive the most qualified users to your website who are already sure of your credibility.2. Quora posts appear in search engine resultsSearch engines can now search Quora data to get the most relevant information about a particular search query, such as the name, age and location of the user.Bing produces Quora results in its social sidebar, where Google shows Quora posts as regular results, meaning it’s possible that your answer to a question could be ranked in the number one result spot for a given term. This is great news for marketers trying to drive organic traffic.All the more reason to ensure your answers and input are relevant, and dropping the occasional keyword or phrase wouldn’t hurt. If Google’s algorithm deems your responses the best answer to a search, your impact has doubled — with the Quora community and search engine users.3. Quora lets you learn more about your target audienceQuora does the work of a marketing survey, without the survey. It’s an excellent way to learn specific details about your core audience solely by paying attention to what people are asking about. If they’re expressing a problem, how can your brand be the solution to it? Your passive research can also help define your content marketing strategy. By focusing on what your audience vocalizes, you can create content that adequately addresses their wants and needs.4. Quora is great for content ideationRunning out of content ideas? Quora offers endless opportunities to discover common questions and create targeted content that provides actionable answers and solutions. By following users and feeds, you’ll easily be able to see what topics and content types are sticky with the community. For example, a user posting the question, “How does social media help SEO?” is an excellent prompt for a quick blog post, or a more robust e-book.5. Quora helps you discover industry influencers and capture their insightYou can connect with potential influencers and prospects in a few ways on Quora. Start by looking at frequent posters and follow them. Engage them by commenting on their questions or replying to their answers. If someone seems like a good prospect
