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Most people think this building saved it's city. The building is a branch museum of the famed Guggenheim, designed by Frank Gehry. The city is Bilbao Spain. And, this $100 million dollar building, paid for by the Spanish government, couped its cost in just 8 months. Today it generates around $300 million per year in tourist revenue. But, the building didn't do it all by itself. Some believe it's just the icing on the cake of a plan that had been baking for years. This video tells the story of the Guggenheim Bilbao and tries to get to the bottom of what exactly allowed this building to be such an unmitigated success while so many other copycats have failed.

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__About the Channel__
Architecture with Stewart is a YouTube journey exploring architecture’s deep and enduring stories in all their bewildering glory. Weekly videos and occasional live events breakdown a wide range of topics related to the built environment in order to increase their general understanding and advocate their importance in shaping the world we inhabit.

__About Me__
Stewart Hicks is an architectural design educator that leads studios and lecture courses as an Associate Professor in the School of Architecture at the University of Illinois at Chicago. He also serves as an Associate Dean in the College of Architecture, Design, and the Arts and is the co-founder of the practice Design With Company. His work has earned awards such as the Architecture Record Design Vanguard Award or the Young Architect’s Forum Award and has been featured in exhibitions such as the Chicago Architecture Biennial and Design Miami, as well as at the V&A Museum and Tate Modern in London. His writings can be found in the co-authored book Misguided Tactics for Propriety Calibration, published with the Graham Foundation, as well as essays in MONU magazine, the AIA Journal Manifest, Log, bracket, and the guest-edited issue of MAS Context on the topic of character architecture.

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