Download the free " Restaurant Success Checklist" by clicking on this link:[ Ссылка ]

To book a Free One-on-one with us to discuss ways to improve your Restaurant's sale & Profits: Click the Link: bit.ly/3s2gBUV
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Restaurant Marketing 2021
Have you ever wondered how some restaurants are doing good even during the covid pandemic, while many are struggling to Stay Afloat?
All successful restaurants have a proactive marketing plan, which helps them quickly adapt to changing market scenarios. This helps them to cut their losses quickly and grab a bigger share of the Market.

You would like to learn the best RESTAURANT marketing strategy for 2021?

My Name is Srinath. I am a trainer & consultant for Restaurants for 15 years now. In the past seven years, I have helped more than 50 restaurants have profitable Start-up. Most of these restaurants are doing good even during the pandemic.

Marketing Plan

A perfect marketing plan has all four P’s of the marketing mix working in unison. The 4 p’s stand for Product mix, Price Mix, Place Mix & Promotion mix. The biggest reason that many restaurants fail is that they are only depending on Pricing strategy & Promotion to increase their sales.
So here are my restaurant Marketing ideas for 2021:

Product: A successful product solves a problem? Does your menu solve people’s problem? In these times of Pandemic & work from home scenarios;
The products that solve people’s problems are quarantine Meals, Immunity boosting menu items & Family Pack meals. Do add these items to your menu and see your Sales grow.

Let's look at Price Mix: While most people are looking for a deal, they are certainly not looking for cheap products. And since you are creating combos and family packs, there is a good opportunity to profit while offering value to your clients.

Place Mix: With orders limited to take Always & Home deliveries in most states, it makes sense to direct all your marketing efforts to your own app. This helps you collect customer data & communicate directly to them.
Also, while working from home, many of your prospects are spending more time on social media. Therefore, the best strategy to reach them is by going live on Facebook & Instagram. Do not worry if there are very few live audiences in the beginning. You can always re-purpose this content. Going live gives a human face your brand & improves trust.

Let’s Look at the best Promotion Strategies:
If this how your delivery packets look, you are losing out on the valuable real estate. Never send a meal without a bounce-back coupon or Offer for the next purchase?
With sales going down, many restaurants have reduced their engagement on social media. I recommend the opposite. Scale up your social media content and focus on a lot of behind the scene stories. These stories increase audience engagement and will help in reducing your Facebook ad spend. Facebook ads are a must to promote your meals packs.

If you have learnt something new, do subscribe to my channel.
Before you leave, do not forget to claim your free checklist from the link in the description.

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⏱️TIMESTAMPS⏱️
0:00​ Intro
0:11​ Why some restaurants succeed, while others fail
0:38 Restaurantownerworld Channel Intro
0:46 About us ( Restaurant Owner World)
0:59 A perfect Marketing Plan for a Restaurant
1:28 Product Mix for a Restaurant
1:56 Pricing Mix for a Restaurant
2:13 Place Mix of a Restaurant's Marketing Plan
2:46 Promotion Mix strategies for a Restaurant
3:32 How to get a free Restaurant success Checklist



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