𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟮𝟳𝟬𝗸+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 -
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The spot isn’t just a product launch; it’s the unveiling of an entire city!

This promotional piece introduces Saudi Arabia’s ambitious leisure district, Qiddiya, as part of the visionary Saudi Vision 2030 plan, with a focus on sports and entertainment.

The narrative begins with people going through mundane entertainment activities, hinting at something missing. As the visuals progress, the rides break free with a new level of enjoyment for everyone.

The climax of the ad portrays people from around the globe gathering at the edge of a cliff, symbolising their anticipation of the city’s grandeur.

While the city itself remains under construction, the focus is on building excitement rather than offering a complete reveal.

Despite Qiddiya’s F1 circuit, Six Flags theme park, and the city as a whole still being in progress, developers are moving forward with a highly engaging campaign.

Through compelling shots, surreal VFX quality, and fast-paced visuals, the spot lands us in the world of Qiddiya City, positioned to become “the world’s first city built for play.”

Country: Saudi Arabia
Year: 2024

Client: Qiddiya City
Executive Brand Advisor: Anthony Dalton

Agency: Droga5 (@droga5) & Accenture Song (@accenturesong)
CCO: Shelley Smoler (@just_shelly)
Creative Directors: David Dearlove (@dearlove.david), Pete Heyes, Aziza Abid
Creatives: Andy Lockley, Asmaa Mohamed Akram, Talal Haj Ali Bek
Head of Design: Stephanie McArdle
Design Director: Craig Atkinson
Senior Designers: Oli East, Hannah Stewart
Designer: Alice Galli

Production Company: ProdCo (@prodcofficial)
Director: Nick Roney (@nickroney)
Consulting Director: Ian Pons Jewell (@ianponsjewell)
Director of Photography: Erik Messerschmidt (@emesserschmidt)
Founding Partner / Executive Producer: Zico Judge
MD/EP: Katie Keith (@katiemkeith)
EP: Amy Appleton
Production Designer: Robin Brown (@robinbrownstudio)
Head of Production: Sam Levene (@samlevene99)
Producer: James Waters (@_choppywaters_)
Production Manager: Davina Abrahams
Colorist: Tom Mangham (@thomasmangham)
VFX Company : Black Kite (@blackkitestudios)
Executive Producer: Amy Richardson (@amyrichardson90)
Producer: Polly Durrance (@pollyd317)
VFX Supervisor: Adam Crocker (@adam_crocker_vfx)
VFX Lead: Guillaume Weiss
CG: Leads: Dan Moore, Milen Piskuliyski
Edit: Final Cut
Editor: Sam Bould
Post Sound: String & Tins
Sound Design and Mix: Will Cohen
Sound Design: Lawrence Kendrick
Post Production: Wellcom / Dippin’ Sauce Londo
Photographers: The Wade Brothers
Foley: thefoleybarn
Audio Producer: Laura -Leigh Smith
Music Arrangement: Guy Farley
Music Supervision: Will Cohen and Laura-Leigh Smith
Original Music Track: Générique Et Car De Police by Jean Constantin
Art Department
Director: Delfin Naya
Construction Assist: Pablo Arbesu
Art Director Assist: Bea Vallespin
Set decorator: Claudia Alos & Carla Busque
Props buyer: Elsa Bigas
Standby props: Pau Arnau, Marc Garcia, Jerome Gilbert
Set dresser: Gerard Martinez, Marcos Sobreviela, Alex Miret, Rodrigo
Stand by rops [2 unit]: Javi Lopez, Yehor, Elo Salichs, Joaquim Jara
Makeup & Hair
HMU Designer: Martelle
HMU Asst(s): Emma Tutusaus & Kenya Temnikova
Addl HMU: Luis Soriano
Costume
Costume Designer: Carolina Galiana
Costume Asst(s): Bruna Castillo, Joel Escalonilla
Costume Aux: Eduard Barcelo
Costume Standby On Set: Isabella Innocenzi
Addl Costume: Rebeca Paz, Tabatha Mateu
Saudi Stylist: Yahya Chkifa
Saudi Seamstress: Lola Vazquez

𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 𝗣𝘂𝗿𝗽𝗼𝘀𝗲 𝗦𝘁𝘂𝗱𝗶𝗼𝘀. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆!

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𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿 𝗶𝘀 𝗮𝗻 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝟭% 𝗰𝗹𝘂𝗯 𝗼𝗳 𝗮𝗹𝗹 𝘁𝗵𝗶𝗻𝗴𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗲 𝘄𝗵𝗲𝗿𝗲 𝘄𝗲 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗮𝗻𝗱 𝗔𝗱 𝗠𝗮𝗸𝗲𝗿𝘀 𝗮𝗹𝗶𝗸𝗲! 𝗩𝗶𝘀𝗶𝘁 𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗵𝗲𝗿𝗲 - [ Ссылка ]

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