In this video we introduce you to four of the most important terms, when it comes to data collection.
- Primary data
- Secondary data
- Quantitative data
- Qualitative data
Whether you should produce primary data or rely on secondary data, heavily depends on your research question.
The same applies to the concrete method of the collection of data - we take you through qualitative or quantitative methods.
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Music: Morten Boesen
Picture and sound: Canon RP; Canon RF 50mm f / 1.8 STM; Røde Podmic
Editing: Camtasia & Auphonic.com
Illustrations and Graphics: Affinity Designer and Snagit
