[ Ссылка ] - Todays topic: MSRP vs. Invoice—Which Price Should You Pay? Words like MSRP and Invoice are used a lot when discussing new car pricing—but what do they mean and which should you pay?
Legally, a car manufacturer cannot set the prices at which dealers sell their cars. They can only suggest a price, known as the MSRP, or Manufacturers Suggested Retail Price. The MSRP includes standard equipment plus any factory-installed options.
The MSRP is sometimes confused with the Sticker Price. The sticker price that you see posted in a new cars window is actually the MSRP plus any dealer-installed options, prep fees and markup.
The invoice price refers to what the dealer pays the manufacturer for the new car. But thats not necessarily what the dealer actually pays. Sometimes, the manufacturer provides a discount off the invoice price to help the dealer sell the car.
So what price should you pay—MSRP or Invoice?
The answer is neither. MSRP and invoice are just two reference numbers to consider. The price you should pay is the Market Price, which is what other buyers are actually paying for that car in your area. Depending on the popularity of a car, the Market Price may be higher than MSRP, or even lower than invoice.
To learn the market price for your car, visit NewCars.com and request a free TrueCar Price Report. Then, youll know what you should be paying, and youll be able to negotiate your lowest possible price.
Be sure to visit NewCars.com for free pricing and other information on the new car of your dreams today! And check out other fun and exciting topics in an all-new edition of QuickTips. Thanks for watching.
