In marketing circles, there is much talk of customer lifecycle management, loyalty, engagement and user experiences to drive customer success. But with so many customer-facing efforts running in parallel, how does one take a sequenced approach to building a customer journey that delivers measurable value to companies and customers?

Join us as Caroline Papadatos, a global expert in B2B and B2C customer management, explains lifecycle management in a simple step-by-step approach, clearly describing how it works and connects to greater financial performance. She will be joined by Vivek Anandaramu, Influitive's former Director of Product Management and Marketing, who will share planned Influitive product innovations that will accelerate customer lifecycle management on the platform.

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