I've heard some wild stories about folks shelling out big bucks, I'm talking in the ballpark of $100,000, just for a single logo.
Here's the thing.
The big bucks aren't just for one little logo. They're for a whole system.
Take Alan Peters, for example.
The guy's a wizard when it comes to logo marks.
But he's not just handing over a single logo and saying, "Here you go, job done."
He's crafting an entire system. He thinks about how the logo will play out, where it'll be used, and how it'll look in different contexts.
It's a whole package deal!
And then there's the whole Steve Jobs and Paul Rand situation. Rand didn't just hand over a single logo. He handed over a whole system. He thought about how to use the logo, where to use it, and when it should be placed in this or that.
Let's clear up this misconception about logo design: It's not just about one little logo. It's about creating a system that works for a brand, that tells a story, that resonates with people.
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