When Al Sandimirova came to the U.S. from Russia in 2009, they took a job making $4 an hour at a gold refinery in New York City's Diamond District. To make extra money, they began designing and selling their own jewelry online. In the first year, they brought in $165,000. Since then, Sandimirova has grown their side hustle, which is called Automic Gold, into a $4.8 million business that designs jewelry marketed to the LGBTQ+ community.
Produced by: Zach Green
Senior Managing Producer: Sam Rega
Camera: Liam Mays, Gene Woo Kim
Animators: Elham Ataeiazar, Gene Woo Kim
Reporter: Megan Saur
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How I Bring In $4.8 Million A Year Selling Jewelry In NYC | On The Side
