British Assessment Bureau offers UKAS-accredited ISO certification for organisations keen to align with international best practice in areas including Information Security, Health and Safety and Business Continuity.
Part of their offering includes training, but they chose to use elearning to take a different approach: free short online courses giving an overview of ISO standards, which they marketed via email. And what an impact the free courses had! With unprecedented engagement, British Assessment Bureau generated a big increase in leads, resulting in upsells to longer training programmes and truly educating potential customers about the benefits of certification.
Find out why our judges shortlisted British Assessment Bureau for the Nimble Positive Business Impact award, saying:
“A strong overall submission. Clear objectives, drivers and measures for the project, and an outstanding set of metrics that clearly justified the effort that was put in. An excellent example of how elearning can support the rollout of a complex training requirement.”
More about the Nimble Awards: [ Ссылка ]
British Assessment Bureau: [ Ссылка ]
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