In this DAILY SCOOP video, rapper and entrepreneur 50 Cent breaks down the winning strategy that made Michael Jordan a billionaire.
He focuses on the role played by David Falk, Jordan's agent, and the groundbreaking contract he negotiated with Nike that changed the game for athlete endorsements.
50 Cent provides insights into the key components of the contract, including the unique design of the Air Jordan brand and the revenue sharing model that allowed Jordan to earn a percentage of every shoe sold.
Through his analysis, 50 Cent shows how Falk's innovative approach to endorsement deals transformed the sports industry and paved the way for the lucrative partnerships we see today.
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