Here's a chance to virtually drop in on my @ColumbiaExecEd class "Strategy in Uncertain Times" in which I explain, in real-time, the difference between Discovery Driven Planning for uncertain situations and conventional planning. Not only is it the heart and soul of strategy under uncertainty - but it creates the right expectations and conditions to succeed, even when you don't know what the right answer is yet. The session, which was recorded, will give you a great sense of how interactive and real-time the course is (because we've all had more Zoom powerpoints than anyone should be subjected to). And - no extra charge - you'll get to sound a lot smarter about planning to reduce uncertainty! It runs next in April, 5 days (1 week) from 11:00-3:30 pm, so it's pretty efficient. You can check out the course web page here: [ Ссылка ]

Rita Gunther McGrath is a best-selling author, a sought-after speaker, and a longtime professor at Columbia Business School. Rita is one of the world’s top experts on innovation and growth and is one of the most regularly published authors in the Harvard Business Review. She is consistently ranked among the top 10 management thinkers in the world and was ranked #1 for strategy by Thinkers50. Rita is the author of the best-selling The End of Competitive Advantage (Harvard Business Review Press, 2013). Her new book is Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen (Houghton Mifflin Harcourt, 2019).

свернуть