What an absolute honour for BUREAU BEATRICE to have ushered in the Grand Launch of One&Only One Za’abeel, with the worlds longest projection mapping experience, breaking three Guinness World Records.

•⁠ ⁠The largest architectural projection-mapped display.
•⁠ ⁠The longest architectural projection-mapped display.
•⁠ ⁠The largest mesh screen on a building.

The 7-minute show, highlighted the essence of One&Only One Za'abeel through multidimensional 3D animations, which displayed its iconic dualities. From majestic scenes which paid ode to the region, to avant-garde visuals which showcase the building’s architectural prowess. The show encapsulates the ambition of One&Only One Za’abeel as we unveil a world of firsts.

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