Today, does "SWISS MADE" in watches matter? What is Swiss Made vs Swiss Movement?
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Today, I cover if "SWISS MADE" in watches matters. Also, I cover what is Swiss Made vs Swiss Movement.

In luxury watches, now there are manufactures from all over the world that produce high quality watches. Because of labor and production costs in parts of the world; some of these watches can be considered affordable compared to the past. With the changes in Swiss regulation and their requirements, watch brands and watch manufactures can take advantage of certain techniques to maintain the Swiss heritage while driving costs of watches down.

Further, some great watch brands are coming from countries outside of Switzerland. For example, we have Seiko and Grand Seiko. Additionally there is A. Lange & Söhne and Nomos from Germany. Let's not forget several USA-based watch brands that at least partially produce their watches in the United States.

In this video, I cover these questions as well as provide insight as a watch dealer and someone in the industry that handles and works with many watches, brands, and companies.

Something to keep in mind is that many brands such as Rolex, Patek, Audemars Piguet, and other higher end manufactures aim and deliver past the Swiss watch requirements. That is, certain luxury watch brands do well exceed the threshold requirements for what makes a watch Swiss.

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