Be sure to download Marc's incredible e-book on "25 Tips to Crush Your Sales Goal!" Just go here to get the e-book instantly: [ Ссылка ]
Video Summary:
Set 5 Weekly Sales Meetings Idea #1: Understand your customer demographic.
Marc Wayshak: Michael, I'm excited to have you here. What is one strategy salespeople can implement to set five great sales meetings per week — or ultimately, one great sales meeting per day?
Michael Moynahan: The first strategy for setting sales meetings is to understand your customer demographic. Sit down and think about who you’re targeting.
Wayshak: That leads us perfectly into this idea of sending highly personalized emails to prospects and fitting within a cold email campaign.
Set 5 Weekly Sales Meetings Idea #2: Put in the time for one-to-one outreach.
Moynahan: Another thing that dovetails here is a more traditional outreach strategy: one-to-one messaging. Put in the time for that one-to-one outreach — especially if it’s a critical deal or a client that you’re looking to close.
Set 5 Weekly Sales Meetings Idea #3: Send valuable content.
Wayshak: That's correct: Get the value first, and then sell after. We’re always thinking about what we can be sharing that’s of value to the prospect, that’s going to allow them to get a feel for how we do things.
Moynahan: We do. LinkedIn Pulse is a big one for us. Pulse articles are just a great way to deliver value. You can take existing blog posts and repurpose those into a LinkedIn article.
Set 5 Weekly Sales Meetings Tip #4: Nurture over time.
Moynahan: Marc, what’s your process as far as follow-up goes? I mean, I’ve been in outbound sequences where someone’s scraped my email and they’ve been emailing me every 48 hours for the past two weeks.
Wayshak: So, if someone’s just non-responsive for a long time, there could be technical reasons for that. It could be that you’re not even getting into their inbox. We do ultimately leave it at a certain point in those cases, but what we’re doing is we’re creating nurture sequences for people over a period of time.
Set 5 Weekly Sales Meetings Idea #5: Focus on low volume and high conversions.
Moynahan: Five sales meetings per week is an important mindset to have. Forget the 10 to 20 sales meetings per week. Focus on low volume and high conversions.
Wayshak: There’s not a salesperson on this planet who can’t become really successful with five great sales meetings per week. Implement these ideas. Go make it happen.
So, there’s my interview with Michael Moynahan of Linked Conversions on 5 great ideas to set 5 sales meetings per week. I want to hear from you. Which of these ideas did you find most useful? Be sure to share below in the comments section to get involved in the conversation.
