Why do autoethnography? Autoethnography is a unique approach to qualitative research that employs writing as the primary method of inquiry. Through systematic participation, observation, reflection, introspection, and self-reflexive writing, the autoethnographer strives to achieve rich, detailed, evocative, compelling accounts of human social experience.

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The American Psychological Association is the leading scientific and professional organization representing psychology in the United States, with more than 118,000 researchers, educators, clinicians, consultants and students as its members.

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