Gavin Esler, one of Britain's leading journalists and interviewers reveals what the stories that leaders tell can teach us about getting to the top - and staying there

Great leaders have always understood the power of stories. Through the stories they tell, the most successful leaders educate, persuade and bring about change, but we rarely have the background knowledge to explore how they do so. In this hugely insightful guide to getting to the top, leading journalist Gavin Esler presents first-hand knowledge of the secrets of those who achieve power based on over thirty years' experience interviewing world famous figures from Bill Clinton to Angelina Jolie.

Introducing the questions every leader must answer - and the elements that the best stories must contain - Esler explains how creating a leadership story can promote success at all levels, whether running for the United States presidency, or applying for a place at university.

Gavin Esler is an award winning television and radio broadcaster, novelist and journalist. He is the author of five novels and a non-fiction book, The United States of Anger. He currently presents Newsnight on BBC2 and Dateline London which goes out weekly on BBC World and the BBC News Channel, and is a regular writer and commentator across print media. He has interviewed leaders in their fields ranging from David Cameron to Dolly Parton, and Richard Branson to King Abdullah of Jordan.

свернуть