In this clip of Black Out with Ian & Rashad, the hosts and guest, Isaac Hayes III, dive deep into the world of the creator economy, shedding light on the opportunities and challenges faced by black content creators in the digital space. The conversation focuses on the evolving landscape of social media, impacts on culture, struggles of lesser-known creators, and the financial hurdles they encounter.
Hosts Ian Dunlap and Rashad Bilal, along with guest Isaac Hayes III, explore the burgeoning creator economy, emphasizing the massive growth and potential worth of this industry, which is often overlooked in mainstream discussions. They discuss the saturation of the social media apps, the emergence of a new generation of struggling artists due to monetization and demonetization issues, and the daunting task of chasing algorithmic success.
The conversation delves into the parallels between the current state of social media and the mixtape era in the music industry, highlighting the disparity in earnings, especially for black creators who face unique challenges. The hosts and guest also touch on the undue emphasis on fame over wealth, emphasizing the need for a level playing field in the creator economy where black creators can earn from their content without navigating stringent metrics.
Throughout the episode, Isaac Hayes III shares his insights and experiences, drawing attention to the lack of financial support for the majority of content creators, especially within the black community. He highlights the importance of platforms that allow creators to monetize their content from the outset, without the need to cater to complex engagement metrics imposed by certain social media giants.
The discussion takes a critical turn as the conversation navigates the challenges of content moderation, the biases faced by black creators within machine learning algorithms, and the detrimental impact of demonetization on creators like Risa Tisa. The episode delves into the systematic issues faced by black creators, shedding light on the need for new solutions to combat inequities in the digital space.
Amidst the challenges, Isaac Hayes III introduces Fanbase, a platform that seeks to provide an alternative for creators, offering a space free from the limitations and biases prevalent in other social media platforms. He emphasizes the unique opportunity for investors to own a part of this groundbreaking platform, advocating for black creators and content makers to contribute to and benefit from this innovative approach to the creator economy.
Throughout the episode, the hosts and Isaac Hayes III advocate for change, encouraging creators to explore new platforms, push back against existing biases, and take control of their content and financial well-being in an industry where they are often overlooked and undervalued.
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