Leveraging Social Media for Recruiting

In today's competitive market, social media is an essential tool for any hiring manager or HR professional to attract talent. By using social media effectively, you can reach a wider pool of candidates, build relationships with potential employees, and improve your overall recruiting process.

If you are looking for ways to improve your recruiting process, then this video is for you.

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SPEAKERS:
• Charlotte Pinckney, Social Media Manager, Insight Global
• Bronwen Gregg, Senior Account Manager, Insight Global & President of Women in Sports and Events
MODERATOR:
Carolina Andes, Senior Content Marketing Manager, Insight Global

In this video, our experts will discuss how to use social media to:
• Set up a social media recruiting strategy
• Find and attract top talent
• Promote your open positions and attract more applicants

Use social media to showcase your company as an employer of choice

We also provide tips on how to use specific social media platforms, such as LinkedIn and YouTube, for recruiting purposes.

Social media helps you to reach a wider pool of candidates than traditional methods. It can also help you improve your overall recruiting process by making it more efficient and effective.

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Here are some tips for using social media for recruiting:
• Use a variety of social media platforms: Not all social media platforms are created equal. Most of think of LinkedIn when it comes to hiring and staffing, but you may find that other platforms are a better fit. Our expert even recommends creating a YouTube playlist to share what the interview process is like with your company. Know where your audience is and what platforms are better suited for recruiting the talent you are hoping to attract.

• Create a strong social media presence: Your company's social media presence should be professional and polished. This will make a good impression on potential employees and encourage them to learn more about your company.

• Leveraging content created by your company: Establish credibility and trustworthiness for yourself as a knowledgeable, engaged hiring manager who understands the industry you’re working in and the culture your company has created.

• Use relevant hashtags: Hashtags are a great way to reach a wider audience and connect with potential employees who are interested in the same things as your company.

• Post interesting and engaging content: Your social media posts should be interesting and engaging. This will encourage potential employees to interact with your company and learn more about your open positions.

• Respond to comments and questions: Be sure to respond promptly and professionally. This will show that you are interested in their feedback and that you value their thoughts and time.

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