Remember the popular song 'Mero gaam Katha parey...' the title song of national award winning film 'Manthan', which told the story of Amul model of co-operatives.
Now, 35 years later, the Gujarat Co-operative Milk Marketing Federation (GCMMF) that markets brand Amul, has recreated the magic of Manthan with a new music video which shows Bharat catching up with India.
The Manthan music video has an unique emotional appeal. The lines like 'khush rahe tera beta beti' in the new music video shows how it is because of the efforts of a rural milk producer that nutritional requirements of a child to a urban mother is taken care off.

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