Find out about the marketing tactics that will have you buying all sorts of things you never intended. Don’t fall victim to supermarket tricks!

0:00 Introduction: How supermarkets trick you
0:53 Grocery store real estate
1:46 Supermarket tricks
2:41 Color marketing tactics in grocery stores
5:11 The checkout line
6:19 Price and sales tricks
7:14 Label tricks
10:03 How to combat grocery store tricks

Today, I’m going to tell you how supermarkets get you to spend more money and control your food shopping experience. The majority of grocery store profits are not from markups on products! Around 50% to 75% of grocery store profit is from real estate, known as slotting fees. Food companies or brands spend money to have their products placed in prime locations in the grocery store.

Companies want their products in “the golden zone,” right at your eye level. This can lead to 8 times more product sales! Grocery stores use numerous marketing tactics to control your food shopping experience, such as manipulating grocery store layout, artificial smells, and floor texture to slow you down.

Supermarkets will place high-priced items near low-priced items and use color marketing tactics to their advantage. They also use social proof, such as retail tricks like “best seller” or “customer favorite,” to boost sales. The cereal aisle is the most profitable aisle!

Around 16% of the total sales of a grocery store are purchased from the front of the store! It’s no coincidence that candy lines the checkout aisle.

Labels are also very tricky, and similar marketing tactics are employed! Just because a product is labeled “natural” or “organic” doesn’t mean it’s not filled with sugar and starch.

To combat these supermarket tactics, avoid grocery shopping with kids or if you’re hungry and tired. Write a list and stick to it! Shop the perimeter of the grocery store, and don’t go into the junk food aisles.

Dr. Eric Berg DC Bio:
Dr. Berg, age 59, is a chiropractor who specializes in Healthy Ketosis & Intermittent Fasting. He is the author of the best-selling book The Healthy Keto Plan, and is the Director of Dr. Berg Nutritionals. He no longer practices, but focuses on health education through social media.

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Disclaimer:
Dr. Eric Berg received his Doctor of Chiropractic degree from Palmer College of Chiropractic in 1988. His use of “doctor” or “Dr.” in relation to himself solely refers to that degree. Dr. Berg is a licensed chiropractor in Virginia, California, and Louisiana, but he no longer practices chiropractic in any state and does not see patients, so he can focus on educating people as a full-time activity, yet he maintains an active license. This video is for general informational purposes only. It should not be used to self-diagnose, and it is not a substitute for a medical exam, cure, treatment, diagnosis, prescription, or recommendation. It does not create a doctor-patient relationship between Dr. Berg and you. You should not make any change in your health regimen or diet before first consulting a physician and obtaining a medical exam, diagnosis, and recommendation. Always seek the advice of a physician or other qualified health provider with any questions you may have regarding a medical condition.

#keto #ketodiet #weightloss #ketolifestyle

Thanks for watching! I hope this helps you understand some of the supermarket psychology used to trick you! I’ll see you in the next video.

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