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The video talks about Domino's pizza's success story. A brand so popular, that we online trust Domino's when it comes to pizza.

Domino's was introduced by Jubilant FoodWorks in India. For Domino's, India is the 2nd largest market in the whole world.

1) When Domino's entered India, it decided to localize the pizza flavors based on geography. Therefore, pizzas like peppy paneer are only found in India and no other country.

2) Domino's changed the entire infrastructure by creating a fleet of two-wheelers. They opened many branches and made sure that they delivered efficiently and on time.

3) The most popular Domino's campaign "30 Minutes or Free Delivery" broke the market. When a company incentivizes consumers on the word free and delivery on it, it is always a success. Domino's has always focused on home delivery than providing consumers with a great dining experience.

4) Domino's has tied up with IRCTC, which is the Indian Railway, anytime one craves for having a pizza, Domino's will be available at the station. Domino's recognized that most Indians traveled by trains and therefore they took advantage to increase their business.

5) Domino's has always been ahead of its time, be it back in the day when they had their website for online food ordering when no other competitor brands were doing the same or be it now with COVID-19, providing hygienic and safe delivery. Domino's has always been top of its game and suitable for every generation.

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