"How would you waste $2 million on the Super Bowl?" popped into the heads of the creatives behind this unusually groundbreaking Superbowl ad that lampooned the excessive cost and scope of advertising during a specific game. After hesitation, the agency and the company bought it, and it went on to receive a bunch of awards and recognition as one of the greatest Superbowl commercials of all time. Directed by Bryan Buckley at Hungry Man.

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