Descriptive Transcript
Description
BRAVIA XR logo.
Music plays.
Subtitle
Real world colors, natural contrast
Description
BRAVIA XR X90S in a sophisticated living room.
Thin, simple stand.
Subtitle
X90S
Description
SONY XR chip image on black background, XR Picture and XR Sound logos.
Subtitle
Next generation picture and sound with Cognitive Intelligence
Description
The XR Picture logo remains, and XR Color, XR Contrast, XR Clarity, and XR Motion logos appear.
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XR Color
Subtitle
A wide color spectrum for real-world shades and hues
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XR Triluminos Pro
Description
Colorful flowers.
Red-blue-green waveforms show color saturation. As waveforms grow, flowers become more vivid.
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XR Contrast
Subtitle
Enjoy more depth with deep blacks and extra brightness
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Full Array LED / XR Contrast Booster 5
Description
Video of aurora.
Screen splits. One screen shows black and white dots representing LEDs, creating contrast in the aurora video.
XR Contrast adjusts contrast, making night sky a deeper black and aurora lights more vivid.
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XR Clarity
Subtitle
Recreating lost texture, all your content upscaled to 4K
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XR 4K Upscaling
Description
Video of an eagle.
A white line traces the eagle’s outline, and image is shown crisply.
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XR Motion
Subtitle
Intelligent motion processing for fast-moving, blur-free scenes
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XR Motion Clarity
Description
A kite surfer slides into colored balls. As the video’s frame rate is increased, the video is played smoothly without blur.
Description
SONY XR chip image on black background, XR Picture and XR Sound logos.
The XR Sound logo remains, and the XR Sound Position and XR Surround logos appear.
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XR Sound Position
Subtitle
Sound from the screen, matches picture precisely
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Acoustic Multi Audio
Description
Video of violin performance.
Sound emitted from violin strings jumps out of screen.
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XR Surround
Subtitle
All your entertainment upscaled to 3D surround sound
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3D Surround Upscaling
Description
Man sits on sofa, watching TV.
Sound of violin performance jumps out from left and right to reach the man.
A white hemispherical space engulfs the man.
Subtitle
Step up to even better viewing, optimized with BRAVIA CAM
Description
Ambient Optimization PRO logo under the subtitle.
Disclaimer
This feature will be available via a future firmware update.
Subtitle
Discover new ways to enjoy TV with BRAVIA CAM
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BRAVIA CAM / CES Award 2022
Description
BRAVIA CAM shaped like a black cuboid is attached at upper center of TV.
Disclaimer
BRAVIA CAM CMU-BC1 sold separately. / BRAVIA CAM CMU-BC1 availability varies by region.
Subtitle
Every picture, optimized to your position and room
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Ambient Optimization PRO
Description
Man sitting on sofa, watching TV.
Yellow liquid and bubbles.
There is a brightness adjustment bar. When man's sitting position changes, the brightness changes accordingly. When close to the TV, brightness lowers, becoming darker to avoid being too bright.
Subtitle
The ideal sound experience from anywhere
Description
Rock band playing.
Sound jumps from screen toward man sitting on sofa.
There is an L and R adjustment bar. When man moves from left to right, adjustment bar moves from L to R, and sound emits toward his position.
Subtitle
Hear voices clearly, no matter where you are
Description
A couple talking in movie theater.
When a man watching TV is near the TV, volume is reduced, and sound emits as a small circle. When far away, volume increases, and sound emits as a large circle to reach him.
Subtitle
Entertainment you love. With a little help from Google.
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Google TV
Description
Google TV menu is displayed.
Subtitle
Watch what you love, control it with your voice.
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OK Google
Description
When “OK Google, search for Yoga videos” is said to the remote control,
the screen switches from soccer match to yoga.
Saying “OK Google, dim the lights” dims the room lights.
Disclaimer
Sequences shortened and simulated.
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BRAVIA XR
Subtitle
X90S
Description
Beautiful display of BRAVIA XR X90S.
Description
Google TV animated logo.
Disclaimer
Google TV is the name of this device's software experience and a trademark of Google LLC. / Google, YouTube and YouTube Music are trademarks of Google LLC. / Google Assistant is not available in certain languages and countries.
Disclaimer
The CES Innovation Awards are based upon descriptive materials submitted to the judges. CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.
Description
Movie ends with Sony’s logo.
