95% of ads will ALWAYS highlight one of these 3 messages — the Consumer Problem, Goal, and Solution. That's why we have these three pieces in the Get/Who/To/By brief. It covers everything we need for a great creative output.

Without putting a focus on these, you'll inevitably struggle with ads!
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🔴FREE STRATEGY RESOURCES

⚡️STRATEGY MATE - [ Ссылка ]...

📙100 CREATIVE IDEAS ON TINY BUDGETS - [ Ссылка ]...

💡10 BEST STRATEGY PAGES - [ Ссылка ]...

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🔴 WATCH NEXT

➜ How to write a creative brief: Seamless Example [ Ссылка ]

➜ How to write a strategy plan: Ikea Example : [ Ссылка ]

➜ What is an insight vs observation : [ Ссылка ]

➜ How to write a creative brief? The Problem Statement [ Ссылка ]

➜ Creative Strategy In Advertising: HP Example : [ Ссылка ]

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🟢FOLLOW ME ON

INSTAGRAM:

/ byjuliancole
TWITTER:

/ juliancole
LINKEDIN:

/ juliancole

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🔴ABOUT ME

I’m Julian Cole, a strategy trainer at the Strategy Finishing School. I’m also a strategy consultant to leading brands like Uber, Disney, Facebook, Apple, and Snap. Previously I was head of comms planning at BBH and BBDO New York where my team and I won over 100+ creative and strategy awards.

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