The commercial, dubbed “Show Your Joe,” begins with a wide angle shot of six men, who appear to be dressed in tuxedos, standing behind a curtain while ringing bells. However, a few seconds into the clip the curtain is whisked away, revealing the men’s bottoms are clad in Joe Boxer underwear.
Racy? Not really, but it’s what happens next that has some viewers up in arms.
The men squat down and begin shaking their booties to the song “Jingle Bells.” The typical interpretation of their actions is that the men’s testicles are swinging in their shorts, thus creating the bell sounds.
A Kmart spokesperson said: “The Kmart ‘Show Your Joe’ commercial playfully showcases Joe Boxer’s men’s clothing available at Kmart. We regret if some people found the commercial offensive, as that was not our intent.”
(Courtesy huffingtonpost.com)
