As violence has increased against women during the COVID-19 pandemic, and an additional 15 million women are expected to be affected by violence for every three months the lockdown continues, The UNseen Story aims to create visceral reactions to the different forms of violence that women face in the form of censored images that are shocking to imagine, with copy that is unapologetically outspoken.

The UN Women public service campaign launched in support of the United Nations' 16 Days of Activism against Gender-Based Violence, an annual international campaign that kicks off on November 25, the International Day for the Elimination of Violence against Women, and runs until December 10, Human Rights Day. The campaign garnered a 2021 Cannes Lions Bronze award.

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Creative credit
This ad campaign is powered by MullenLowe New York with pro bono media support in the U.S. and the U.K. brokered by Mediahub New York in partnership with UN Women.

Images
Any images shown were created from everyday life scenes of a non-violent nature for illustrative purposes only and were not produced from images of any actual individuals experiencing violence in any form.

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