In this video, I delve into the major branding trends expected for 2024 based on the practices of leading branding firms.

CONTENTS:
00:09 1. Bento Box
00:31 2. Deep Drop Shadows
00:52 3. Brand Mascots
01:21 4. Cooper-like Serifs
01:43 5. Logo Animations
02:06 6. Other

These trends include the bento box-style presentation of brand identity elements, the use of deep drop shadows to make visuals pop, the emergence of brand mascots for personality enhancement, the popular use of Cooper-like series to give brands a friendly vibe, and the increasing development of logo animations for dynamism.

I also discuss older trends like the use of 3D skins, substitution of letters with emojis or objects, the unicase trend, and the use of custom typefaces.

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