Our Milan-based design director Giorgio Galli knows what makes Timex tick better than anyone. That’s why we asked him to create the most “Timex” Timex ever made, a watch that combines our shared love of quality, accessibility and great design. Giorgio answered with the S1 Automatic. This elegant timepiece features details that could only have come from Giorgio — a high-accuracy automatic movement, a fully-custom case design and a domed K1 mineral crystal. The watch ships with a high-durability strap in soft synthetic rubber that features an exclusive riveted strap-keeper design. Under the watch’s sweeping hands is a synthetic ruby set into the silvery dial, where moments pass in an effortless glide that will capture your attention again and again — even when you already know perfectly well what time it is.

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